Origin Coffee Logo
The brand is eager to promote the origin of the coffee as well as educate customers about the journey of the bean from farming to drinking. This process is reflected in the logo through the ‘O’s’ within the word ‘Origin Coffee.’

Renaming the brand ‘Origin Coffee’ from 'Grand Cafe' ensures that the logo is easily identified as that of a coffee brand and will provide better search engine results. The use of the leaf imagery maintains the link to sustainability. The simplicity makes it flexible to all brand collateral.